1. It is slow on a phone
Most local visitors are on mobile. If the page takes several seconds to load, many leave before they see anything.
2. The phone number is hard to tap
Your number should be at the top of every page and tappable. Make calling effortless.
3. There is no clear next step
Every page should end with one obvious action: call, or request an estimate. A form buried on a contact page loses people.
4. It looks like everyone else
Stock photos and vague promises do not build trust. Real photos of your crew and your finished work do.
5. There are no service or town pages
If your site has one page for everything, it cannot rank for specific jobs in specific towns.
6. There is no proof
Reviews, licences, insurance and before-and-after photos answer the question every homeowner has: can I trust you?
7. Nobody follows up
Even a good site fails if form requests sit unanswered. Reply within minutes, not days. Automatic text-back and follow-up fix this.